Why 2021 Could Be The Year Ear Makeup (Finally) Goes Mainstream

Some of us have spent most of our lives relying on bright lipsticks and avoiding learning how to do fancy eye-makeup. Perhaps you also have hooded eyelids that make it a struggle to do creative eyeshadow masterpieces and graphic eyeliner looks, or maybe eye makeup is not your forte. Either way, the worldwide pandemic made lipstick pointless (no one will see it under the mask, or it will just smear all over the place). If you’re also lost as to how to express yourself through makeup in current conditions, we might have a solution for you — ear makeup. Yes, you read that right. It’s a thing and it’s becoming quite popular.

Weirdly enough, this isn’t something that was invented during the pandemic, ear makeup has been around for the past couple of years, but the wide use of masks and face coverings definitely urged this unusual trend closer to being mainstream.

It makes perfect sense if you think about it. With half of your face covered for your own safety and virus protection, you might as well find other ways to express yourself. Many chose the classic route of cutting and coloring their hair and wearing brighter eyeshadows, but the true creatives chose to do ear makeup and we’re kind of loving it. It’s fresh, it’s fun, it’s creative and it’s something new to try. We’re loving all the unique takes on this trend and we can only hope you’ll get inspired by these and try some of them out.