Top 7 Instagram Trends for 2019

If staying relevant and visible on Instagram is a priority for you in 2019, you should’ve started your research yesterday. The features and experience of Instagram are swiftly improving, but the ever-changing algorithms that accompany them are evolving even faster. 2019’s Instagram is already jumpstarting with some truly innovative changes that will drastically impact social media marketers, influencers, consumers and every-day scrollers in big ways. Here are 7 of the biggest Instagram trends expected to take shape in 2019.

Augmented Reality Story Filters
By allowing third parties to create custom AR filters, Instagram will give users even more leverage to boost their brand awareness. With unique shareable content being the name of the game, AR filters will certainly increase the brands’ capabilities to distinguish their feeds from competitors.

Custom Influencer Filters
A lot of Instagrammers may have already noticed, but IG influencers are beginning to promote what is being coined as “presets,” which are custom filters created with photo editing software. On trend with these influencer filters, more custom products from top IG influencers is expected to start flooding timelines everywhere.

Bigger Focus on Nano Influencers
Nano influencers, users with 5,000 followers or less, are starting to get their time in the spotlight. Huge brands are beginning to partner with Nano influencers to gain more connection with user through their content, as these smaller influencers are seen as more authentic and in touch with the average social media consumer’s habits and user experiences.