Top 10 Most Beauty-Obsessed Countries

Have you ever asked yourself: what’s the vainest country in the world? Well, there are a few. We can thank social media and filters for everyone wanting to become their idealized self, and it’s certainly not limited to a few countries. However, there are a few that top the list From obsessions with youth to wild cosmetic surgery procedures, there are the countries that are the most beauty-obsessed and are willing to spend a pretty penny on attaining that fantasy of perfection, whether that means going under the knife or spending thousands on a skincare routine.

1. South Korea

With a multi-billion dollar beauty industry and the fifth highest percentage of plastic surgeons in the world, Koreans are obsessed with everything beauty, whether that means makeup or altering how they look by other means. Even their most basic skincare process requires a minimum of 12 steps. South Korea has also become a popular destination for “nip-and-tick tourism” or tourists traveling and looking to get plastic surgery. Liposuction, eyelid procedures and nose jobs are the most popular processes here.

2. USA

It’s not surprising that the USA is one of the most youth and beauty-obsessed destinations. they’re also one of the most fat-phobic places in the world. The most obsessed with physical beauty, they also have an incredibly narrow view of beauty. And just in the past 10 years, there has been a whopping 446% increase in both cosmetic surgical and non-surgical procedures. The marketing in the US when it comes to being beautiful is unlike any other country’s.

3. United Arab Emirates

United Arab Emirates are filled with gyms, spas, and beautiful women that have their looks courtesy of plastic surgery. Seriously, there’s no other place in the world where you’ll see as many Kardashian lookalikes or girls with surgically altered faces and body. Described by many as the Beverly Hills of the Middle East, it’s the third most popular destination in the Middle East for cosmetic procedures.

4. Brazil

With an entire surgical procedure dubbed “The Brazilian Butt Lift” it’s no wonder that this country sits pretty high on our list. Brazilians are obsessed with getting as big of a booty and as small a waist as possible, like many of the other destinations on our list. Yearly, there are over 2.5 million cosmetic procedures performed.  The most popular procedures besides buttocks augmentations are liposuction and breast augmentation.