Everything You Need to Know About the Brazilian Blowout

If the name Brazilian Blowout sounds familiar to you it’s because it’s been all over Instagram and your local beauty parlour is probably offering to do one right as we speak. Not many hair straightening procedures get its own name, so there must be something special about this Brazilian Blowout that’s creating all the hype, right? Here’s everything you need to know about the Brazilian Blowout and why you might want to get one yourself.

What is a Brazilian Blowout?

Brazilian Blowout is a special treatment with a keratin formula that creates a protective layer around each strand of your hair. It successfully eliminates frizz and soothes your hair creating a smooth and silky effect. This technique originated in Brazil (hence the name) and uses some indigenous organic ingredients like acai berry and camu camu.

Brazilian Blowout: pros and cons

One of the main pros of the Brazilian Blowout treatment is that it can actually be tailored to get any effect you want. The treatment is sealed by a hot flat iron that is passed over your hair several times. The more the stylist irons your hair, the straighter it becomes. If you want your hair to remain curly, let your stylist know and he’ll do a light seal that will simply tame the frizz and create a smoother texture. If you colour your hair and follow up with a Brazilian Blowout, the colour will stay fresh for longer.

One of the cons is that curly hair won’t go totally straight after this procedure – you’d still have to work on it to get that effect. The procedure is overall safe, but keep it in mind that it’s a chemical thing that contains formaldehyde, although just a small quantity. Formaldehyde is known to cause cancer and allergic reactions of the lungs, skin, and eyes. Hair may also break, but only if too much flat ironing is done, so make sure you tell your stylist if your hair is sensitive to heat.