Most Innovative Beauty Products

Every year, the beauty industry makes more advances in technology, bringing us innovative products that both enhance our natural beauty and transform us. From Artificial Intelligence-based processes to science-backed miracle ingredients, here are the most creative and stunningly designed beauty products to watch out for.

1. Benefit Cosmetics They’re Real! Magnet Extreme Lengthening Mascara

Complete with a magnetic mascara wand, Benefit designed this revolutionary mascara that elongates like no others. Due to an event called ferromagnetism that’s just like adding fibers, the particles volumize lashes and make them longer.

2. GHD Unplugged Style Straightening

This cordless flat iron makes straightening and styling way easier, thanks to this 6-inch wand that can continuously style for 20 minutes at 365 Fahrenheit – without needing an outlet or worrying about being tangled up and getting burned. It’s truly portable and effective – especially on windy days.

3. Atolla Ritual Plan

Say goodbye to choosing skincare products based on generic skin types. With Atolla, you take a detailed quiz, including your zip code, which the company pulls pollution, water quality, and humidity data on, as well as sun exposure. It then sends you all of your perfectly customized products as well as paper strips for measuring moisture levels, pH, and oil. The strips are meant to be placed on your T-Zone, and depending on what color they change to, Atolla reformulates your next batch of products according to its needs.

4. One Ocean Beauty

It’s not just one product from One Ocean – it’s their whole sustainable brand philosophy. Powerful marine ingredients like algae and kelp are effective but disrupt sea life and its precious ecosystem. This brand uses blue biotechnology to get their ingredients, allowing them to derive these molecules from live marine microorganisms, reproducing them in the lab by bio-fermentation. Hence, they’re minimally invasive to our underwater friends.